Overview

To create an audiovisual piece that communicated the rebirth of the brand, where they would mature as a brand, and their products would undergo a transformation. We created a film that addresses the concept of making space for the new.

Concept

Fire is a symbol of regeneration and purification. It embodies the mystical energy of wondering souls and divine beings. Fire symbolizes rebirth and spirit.
In order to allow for the future to come along, we must scrape out the past.
Nothing is permanent. It is time to cleanse the house.
We do so to let go of certain memories. We clean to repaint and make room for new experiences and opportunities. We change and ready ourselves to welcome a new self.
A metaphorical closure within the ongoing process of renewing oneself. Only then can we allow our new versions to rise from the ashes. The film addresses the process of evolution and natural regeneration of the self.