Overview

At the invitation of the brand Clan de Banlieue, Creative Director Samir Bertoli and I had to create a film that brought the atmosphere of a neighborhood to the campaign in Brazil. The idea was for us to create scenes of brotherhood, and to bring the community as a fundamental part of cultural transformation. The home of the revolution. We developed a film whose central character is a resident of the community of São Paulo, who is a composer and funk singer. From then on, we brought several scenes from the outskirts of São Paulo, always bringing community and unity as a fundamental part of showing the neighborhood atmosphere.